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Blades, Mark: Oates, Caroline: Li, Shiying: Children's recognition of advertisements on television and on Web pages. [2013]
Ali, Moondore: Blades, Mark: Oates, Caroline: Blumberg, Fran: Young children's ability to recognize advertisements in web page designs. [2009]
Gunter, Barrie: Oates, Caroline: Blades, Mark: Advertising to children on TV. Content, impact, and regulation. [2005]
Oates, Caroline: Blades, Mark: Gunter, Barrie: Don, Jacquie: Children's understanding of television advertising: a qualitative approach. [2003]
Oates, Caroline: Blades, Mark: Gunter, Barrie: Children and television advertising: When do they understand persuasive intent? [2001]
Roberts, Kim P.: Blades, Mark: Children's memory and source monitoring of real-life and televised events. [2000]
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